So… how many times have you had Facebook or Instagram open and you knew you needed to post something for your business… but you had no idea what to say.

And you flipped through your...

Marketing mindfully is kind of my jam. It’s what I’ve built my business on.

To me, marketing mindfully is:

Approaching marketing from a service-based mindset, where the experience of...

Maybe this is a weird confession but… I’m the person who reads all the fine print on every commercial I see. Or who points out marketing tactics like the fact that literally every drug...

When it’s time to run ads on Facebook… there are two main things you need immediately:

• Content to run an ad to (duh)
• An audience to see the content (also duh)

More than likely...

It’s the final step on what has amounted to your own journey… the act of making a visual map that your customers move through as they interact with your business at various points.

...

It’s Step 3 and we’re finally getting to the whole mapping thing by beginning to look at the actual touchpoints – AKA, the points on your customer journey map.

Your...

Do you know who your ideal client is?

I mean, really know her… as in, you know whether she’s married or not, where she lives, what she likes to do in her free time, and...

Looks like you’re ready to get to work in creating what’s going to become the most valuable tool in your company’s toolbox – yay you!

In case you’re still ...

“Customer journey map” is one of those buzz phrases I’m sure you’ve heard tossed around a lot.

But it’s an important phrase to know about. When done correctly,...

Content marketing is one of those things that’s deceptively simple.

The short answer – content marketing is any form of content (video, written, picture, etc) that inspires engagement...

I think analytics get a bad rap (bad rep?).

When people hear “data” or “statistics” … their eyes can start to glaze over, and their minds wander back to what...

The other day I was talking with someone about marketing strategy and lamenting the state of many businesses I’ve worked and/or interacted with and their focus on acquiring ...